Understanding market positioning is key to successful sales in today’s marketplace, yet many Realtors® continue to perform according to an antiquated marketing model. Get a listing, list on MLS, and if sellers are lucky they will be placed on some websites and … nothing.
It is no longer enough to simply list the house on the MLS and wait for buyers to come to you. Marketing needs to be proactive and target to specific audience. With almost 90% of buyers starting their research online, Realtors® need to understand what is driving these buyers to go beyond the computer screen and into a home.
Flooding the internet with listings does not work. Because even if some Realtors® are able to place their listings in front of buyers, there is a limited window of opportunity to capture their attention and peak their interest. I am constantly surprised that so many listings are priced well and remain on the market for months before they finally expire.
When you look at why that is the case for so many, it’s easy to see. Often, there is one or no pictures of the home and just a few lines of a boring, generic commentary. In this day and age listings with limited pictures get bypassed by busy shoppers and a dry and uninviting write-up fails to pre-sell the hidden potential and benefits like lifestyle that comes with every property. These are seemingly simple, yet substantial obstacles to a successful marketing and sale of a home.
If you are thinking about selling your home, make sure that your Realtor® understands how to correctly position your home in this overcrowded marketplace. Talk to your Realtor® about how he or she will position your home on the market, because proper positioning will get your home sold! Regardless of market conditions.
